04-22-16 Best of... Weekly
Leadership Strategies From Leading Marketers
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Readers' Favorites This Week
10 Lessons from Dell's New Executive Director of Global CX
Direct Marketing News sat down with Erin Walline 90 days into her role and uncovered a few of her secrets for generating prime customer experiences.
Ad Budgets Continue the Shift to Digital
Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.
3 Takeaways from the FTC's First Deceptive Marketing Case Under New Native Ad Rules
By Michael Lasky, Davis & Gilbert. Republished from PR Week US
What every marketer and PR pro should know about the Federal Trade Commission's Lord & Taylor case.
SAS Celebrates Its 40th Anniversary by Charging Forward
The analytics behemoth launched several solutions at its Global Forum that aim to leverage its heritage while supporting a modern approach to marketing.
The 6 Stages of Digital Transformation
Customer experience expert Brian Solis plays business psychoanalyst in mapping out the arduous conceptual journey to business reinvention.
Nestlé Purina Taps Into Behavioral Data to Create Personal Experiences
The habits of consumers revealed how the pet care company could better engage animal lovers online.
Account-Based Marketing Automation Comes to Eloqua
"This will redefine how users think about nurtures and scoring," says Oracle Marketing Cloud's John Stetic.
Tune In to New Ideas
April 26: The Hottest Data Trends and What They Mean for Marketers
Join this webinar to hear about some of the hottest trends in data-driven marketing, separate the hype from reality, and learn how innovative organizations are leveraging all different types of data to bring personalization to a whole new level.
April 28: Driving More Customers From Paid Search in a Mobile-First World
Join search advertising experts from DialogTech and Marin Software to learn proven mobile optimization and attribution strategies digital marketers use to drive more clicks, calls, and customers from AdWords and Bing.
Virtual Event, May 12: Lead-Gen Strategies That Work
Marketers today are increasingly charged with finding and capturing the attention of the right prospects—not just gathering a high volume of leads. Join Direct Marketing News for a one-day virtual conference on strategies marketers can use right now to attract the prospects most likely to become customers. KEYNOTES: Peter Garza, VP, Demand-Gen COE, MedAssets-Precyse; Nick Palmer, Director, ICON Health & Fitness.
May 17: Capitalizing on Customer Behavior
Constellation Research Principal Analyst R "Ray" Wang will reveal how marketers can harness their marketing cloud to get the behavior data they need, when they need it, and boost interactions and conversions as a result.