Batman v Superman, Sony, Tesla and More
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The influential China Audience Ambassadors—such as Batman v Superman’s Li Yifeng—don't appear in movies but do attend promotional events with the film’s stars
Launching first in Asia, ForwardWorks games will leverage PlayStation software titles and characters and run on both Android and Apple smartphones
Tesla files to trademark Model 3 logo, McDonald’s reveals a simplified tagline, Bayer cleared to sue Flanax clone and more
Known for scenting the pages of its annual reports, McCormick pursues UK opportunity by wooing Premier Foods to form a cross-Atlantic merger
The Aerie Man ads expand on the brand’s Aerie Real campaign, promoting real men of various shapes and sizes in real, unretouched photos.
Mazda’s MX-5 roadster scored a double honor at the New York Auto Show: Being named World Car of the Year and World Car Design of the Year
Have you heard the one about the Easter Bunny walking into a chocolate bar? If not, check out how the “If Carlsberg Did” campaign popped up in London

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