While email marketing is still king, when combined with behavioral automation it reigns supreme. By tracking what users are looking at, clicking on and buying, and then cross referencing that information with email opens, clicks and more, you'll send extremely timely and relevant communications. Download Now.
Whether it’s a call-to-action, content or colors, there are plenty of website elements to test in order to maximize results. Many Web professionals, however, don’t know where to start. Here is a seven-point checklist to help enterprises of any size and type begin optimizing their digital properties one element at a time. Read More.
Digitalization is dramatically changing the role of Web content management (WCM). Digital leaders are looking at WCM as a strategic imperative, to not only drive their web strategy, but their overall digital strategy. Gartner’s report covers the trends that are shaping the WCM market and how you can leverage these trends for your digital transformation strategy. Download Now.