How do you rate your understanding of the customer journey?

Understanding the Customer Journey in APAC - take part in our survey and you will receive a complimentary advance copy of the resulting report


How would you best describe your understanding of the customer lifecycle?


What are the metrics used to measure effectiveness of initiatives aimed at understanding the customer journey?

Let's start!


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This research, carried out by Econsultancy in association with Emarsys, looks at how organizations are mapping the customer journey and their understanding of the journey. 

The survey should only take around 5-10 minutes to complete and includes questions about the business structure relating to customer experience, identifying and integrating different touchpoints and barriers to understanding the customer journey.

In return for taking part in the research, you'll receive full access to the resulting research report before publication.

All answers are strictly confidential.

Please feel free to share the survey with anyone who may be interested in taking part - they will also receive a free copy of the full report!

All the best,

Econsultancy APAC Team

Email: apac@econsultancy.com

Telephone: +65 6653 1911

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