Is Social Media Really Important to Your Radio Station?
Can't see this email? Click Here.
NuVooDoo on All Access

Is Social Media Really Important to Your Radio Station?

By Leigh Jacobs and Carolyn Gilbert

Today in Broadcast Radio, the lifeblood for most stations is connecting to ratings respondents. Stories abound about stations with flourishing audiences who were passionate about those stations, came to station events, called and wrote to the station, but perhaps didn't participate proportionately as ratings respondents. Successful stations in the ratings have good programming and marketing AND connect with the small percentage of the population likely to participate in the ratings.

The good news for radio is that in NuVoodoo Ratings Prospect Studies we've shown that likely ratings respondents use more radio compared to non-ratings respondents. Meter or diary, the results are similar. Those who will participate in a study about TV and radio over-represent usage of those media.
Click Here!

As a broadcast journalism major at Penn State University, Carolyn Gilbert served as WQWK's first female jock before moving on to Cincinnati and WWEZ, WEBN, an audio production company... and two little kids sent to hone her management skills. Her research career started when she launched Critical Mass Media in the 80's, which she grew from 3 employees to over 700, serving every major broadcasting group. Eventually, Critical Mass became an "in house" provider of services for the 1200 Clear Channel radio stations, and Carolyn served as President. Following a stint as EVP/Research and Inside Sales for Tribune, Carolyn teamed with friends (and best in class) Mike O'Connor, Leigh Jacobs and Marc Chase to form NuVoodoo in 2010, providing innovative products that work within 2012 budgets and deliver results. "Because that's the way we've always done it," has become a forbidden sentence.

Leigh fell in love with radio in 8th grade, got deeply involved in his high school’s 10-watt FM station a year later and never recovered.  After 20 years in the business, including 16 years as a program director, he joined Critical Mass Media as a perceptual analyst in 1999.  Across nearly a decade at Critical Mass, Leigh designed and analyzed hundreds of studies for stations in all formats. 

He teamed with partners Carolyn Gilbert and Mike O’Connor to form NuVoodoo in 2010.  He continues to look for better questions and better ways to ask them – to give radio stations and owners better insights into listeners.   Reach him with your questions at leigh@nuvoodoo.com.
You are receiving the email because you have subscribed to this list.
If you would like to be removed, please and you will be removed immediately!

All Access Music Group - 28955 Pacific Coast Hwy - Ste 210-5 - Malibu, CA 90265
Redistribution or repurposing of this email or its contents by any third party - with the exception
of authorized content providers involved in construction of this email -- is strictly prohibited and in violation of the AllAccess.com Terms Of Service Agreement, without express written permission by AllAccess.com.


www.nuvoodoo.com NuVooDoo on All Access