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NextTV TODAY
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Today's Top 10 Stories
#1   Nielsen To Launch Digital Content Ratings This Week
    Nielsen announced that it will release its Digital Content Ratings by Friday, allowing media companies and media buyers to compare audiences for video, audio and text online using metrics that are similar to television.
Why This Matters: Nielsen is in the process of rolling out its Total Audience Measurement framework, designed to measure media consumption on all platforms in a consistent way. Nielsen Digital Content Ratings is based on a methodology complementary to that of Nielsen Digital Ad Ratings.
3 Takes: B&C | Adweek | Media Life

#2   Werner: 2017 Poised To Be Year of ‘Innovation and Collaboration’
    In his opening remarks this morning at Cable-Tec Expo, Tony Werner, president, technology and product for Comcast Cable told attendees that while 2016 is a “foundational year” for the industry, 2017 is poised to be the year of “innovation and collaboration.”
Why This Matters: Werner, who was re-elected as chairman of the SCTE/ISBE board earlier this week, emphasized that “We’re not competitors and it allows us to hit above our weight.” He pointed to collaboration on DOCSIS 3.1 and cited Comcast’s X1 as an example of a video platform that has made great strides thanks to its partnerships with Cox Communications and Canadian operator Shaw.
3 Takes: MCN | Fierce Cable | RCR Wireless

#3   Netflix's Ted Sarandos: We Don’t Impose Ourselves on the Creative Process
    Speaking at a Royal Television Society conference in London today, Netflix’s chief content officer Ted Sarandos addressed claims that the company has too much power and is curtailing creative freedom.
Why This Matters: Sarandos admitted that Netflix has "more buying power than anyone in Hollywood," but stressed that “we don't impose ourselves on the process creatively." He also touted the company’s plans to expand into unscripted fare.
2 Takes: THR | Deadline

#4 Cable-Tec Expo: 4K and HDR are Here…But They’re Still Tough (MCN)

#5 A Netflix Exec Explains the Simple But Painful Process That Allows the Company To Thrive (Business Insider)

#6 Five NCTC Operators Ink Deals With Evolution Digital (B&C)

#7 Twitter Streaming Numbers ‘Reasonable,’ But Short of Projections (Sports Business Daily)

#8 Cable Networks Lose Live GRPs To Consumer TV Tech (Media Post)

#9 A Choice Beyond Cable Box Rentals? It May Hinge on a Swing Voter (NYT)

#10 FilmOn Adds ONE World Sports to OTT Lineup (Rapid TV News)

THE CHATTER
“I do think it’s unlikely the next 10 or 20 years that the television business is going to grow the way it has in the last 10 or 20, but that doesn’t mean it’s not still a very good business. And shame on us if we don’t increase that growth rate or have ambition to increase that growth rate by investing in some of the new technologies. But to say that it’s going away, I think would be doing a disservice… These are still very good businesses and will continue to be.”
– Steve Burke, CEO of NBCUniversal

Blog Post of The Day
Hulu's Going After Traditional Network Dollars Is A Good Thing
By Wayne Friedman, MCN

Hulu says it wants big TV advertising dollars – like those its owners get. Shouldn’t surprise anyone – but Hulu is owned by Walt Disney, Comcast Corp., 21st Century Fox and Time Warner, all of whom own big ad-supported TV networks, both broadcast and cable. So Hulu’s statement may seem like a conflict waiting to happen – perhaps cannibalization of existing traditional national TV business. More»

TV Technology
@TVTechnology

First TV Broadcast Antennas Go Up at One World Trade Center http://ow.ly/zmIA304ByXp

Event Updates
OnDemand Summit
September 29, 2016 | Manhattan NYC, An Affinia Hotel | New York , NY
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NYC Television and Video Week

Virtual Reality 20/20
October, 17, 2016 |The TimesCenter | New York , NY
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B&C Hall of Fame
October, 18, 2016 |Waldorf Astoria | New York , NY
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Advanced Advertising
October, 19, 2016 |Grand Hyatt | New York , NY
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Next TV Summit
October, 19, 2016 |Grand Hyatt | New York , NY
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Hispanic Television Summit
October, 20, 2016 |Grand Hyatt | New York , NY
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The Diversity Discussion
December 5, 2016 |Convene Conference Center | New York, NY
Learn More

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