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As mobile continues to dominate digital life, the emphasis on marketers to reach customers via mobile becomes even more urgent — and lucrative.
In fact, over 60% of search ads will run on smartphones and mobile devices in 2016, contributing to a dramatic shift in the paid search landscape over the past few years. To stay in the game, marketers must adopt new mobile-first optimization strategies to drive conversions and customers from PPC. But how? And what are the options?
Join search advertising experts from DialogTech and Marin Software to learn proven mobile optimization and attribution strategies digital marketers use to drive more clicks, calls, and customers from AdWords and Bing. You’ll learn:
  • How to take advantage of AdWords and Bing formats for click-to-call
  • Which targeting and bidding options drive the most mobile conversions
  • How to optimize your mobile landing pages to maximize engagement
  • How to capture and integrate online and call attribution data to optimize ROI
Register now to grow your mobile paid search knowledge, implement more optimized strategies, and start reaching more customers where they spend so much of their time — on their smart phones.
register now
Can’t make it on the live day? Sign up for the on demand version and view the presentation on your schedule.

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