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March 28, 2016

 

 

 

 

Tip #167
 

 

 

 

What

 

 

 

 

Do

 

 

 

 

You

 

 

 

 

Want

 

 

 

 

Them

 

 

 

 

To

 

 

 

 

Do?

 

 

 

 

 

 

 

 

 

 

 

 

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PRESENTATION TIPS

 

 

 

 

CREATE A MEMORABLE KEY MESSAGE FOR YOUR PRESENTATION  

 

Why do we give presentations?

 

(a) to communicate information

(b) to change people's minds or behavior

(c) because we have to

 

Although (c) may too often be true, we give presentations primarily to accomplish (a) and (b). One of the easiest ways to ensure we're being effective is to craft a key message for our presentation. 

 

A key message is, quite simply, what you want your audience to remember or to do as a result of your presentation. It isn't all the details or the specifics; rather it is the over-arching core concept you want them to take away. Imagine a reporter is standing outside your presentation as the audience members file out and the reporter asks them, "What was that presentation about?" What would you want them to say?

 

For example, let's say I was giving a presentation on PowerPoint best practices. I might include things like using headlines on slides; the black slide technique; how bullet points distract the audience; how a well-chosen image can communicate so much more than text; using slide real estate strategically.

 

My key message, however, is not PowerPoint best practices. It is: To use PowerPoint effectively, less is more. Notwithstanding all the techniques and how tos I present, what I want my audience to remember is that the less they put on the PPT slides, the more effective and memorable their message will be.

 

Craft your key message with these things in mind:

  • Keep it simple. You should be able to communicate it in one sentence.
  • Keep it specific and easily understood.
  • Make sure everything in your presentation relates to and supports the key message. In my example above, all the content presented logically falls under the umbrella of "less is more."
  • Test it out. When practicing your presentation [you are doing this, right??] ask your colleague or friend, "What was my key message?" Depending on the response, adjust as necessary.

When I cover this concept in my presentation skills training classes, participants will frequently ask, "Should I share my key message with my audience?" Absolutely! Why would you want to keep it a secret?

 

If your presentation is tightly designed to support your key message, your audience will get it and remember it. But there's no reason you can't help them along by telling them, towards the beginning and again towards the end, "The key thing I want you to take away from this presentation is..."

 

 

 

Photo Credit:

flickr/Keys  C.C. 2.0

 

 

 

© And Now Presenting, Inc. 2016

 

 

 

 

WHAT IF....

 

 

What if your staff could clearly and persuasively deliver their key message next time they gave a presentation?

 

What if they could keep the audience engaged and actively listening the whole time?

 

What if they could appear confident, comfortable and credible at the front of the room?

 

And...Now Presenting! delivers high impact training workshops that build participants' skills in the critical competency of making presentations.

 

Find out how we can enhance the presentation skills in your organization by visiting www.andnowpresenting.com

 


 

Welcome to Presentation Tips, a bi-weekly eFlash designed to give you easily usable techniques and bits of insight to improve your presentations.
 
These Tips are created with the assumption that they will be of value. If, however, you do not find value, have decided you wouldn't give a presentation if your life depended on it, or simply don't want another piece of email, PLEASE feel very comfortable in unsubscribing.

 



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