Response Time Makes or Breaks Customers
September, 2016
OP News, Would you mind taking a couple of minutes to complete a quick reader survey here. Thank you SO much. -- June Van Klaveren
Response Time Makes or Breaks Customers

OP News

Where customer service is concerned, “fast” can build confidence and add value. Whether it’s a customer with an immediate pest control issue or someone wanting to schedule their regular service, people want what they want quickly.  And the good news is that they are willing to pay more for it.

No question, in our hurried world, few things please customers as much as fast response. And few things aggravate a customer more. Respond fast and many customers will choose you over your competitors.

Being fast does no good if potential customers don’t know about your quick response time. Talk about your response time in your marketing materials, web site, and social media.  If you respond fast, say so prominently.

Even more than fast response, customers crave helpful problem solving. If they call with a pest problem, they want it SOLVED SOON. Most customers want to understand your service better before they buy and will have visited your web site before they call. So be sure your site accurately reflects just what you do and how quickly!

So, how quickly will you respond to a message or email?  When it comes to customer service, speed is a competitive strategy that will separate you from your competition.  It is also a value added advantage that customers are willing to pay for.

So hop to it – quick!

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               --June Van Klaveren
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