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warc - ideas and evidence for marketing people
28 March 2016
Warc

 Warc News: Today's Headlines

ASIA: Mobile devices may be increasingly ubiquitous but use of the mobile web in many regions remains constrained by the price of data, opening up opportunities for brands to boost their reach via sponsored data. 


NEW DELHI: The major international restaurant brands that first benefited from India's appetite for fast food are having to re-assess their strategies as growth slows and smaller local operators bite into their market. 


GLOBAL: Marketers need to look beyond their own apps and gather user data from the entire mobile ecosystem if they are to successfully target "high-value" users within apps, a new report has said.  


SAN FRANCISCO: Orbitz, the travel website, successfully engaged customers and boosted the amount of hotel bookings made through its service by building a loyalty program which is easier to understand than many rival offerings. 


AFRICA: Diageo is revising its approach to design in Africa at the same time as commentators observe a shift in consumer sentiment towards local brands. 


NEW YORK: Despite the quadrennial boost of the Olympics and a presidential election, US advertising expenditure will grow more slowly in 2016 than previously expected, according to eMarketer. 

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