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Daily Insider- 04/27/2016
Does Your Data Management Need Some Spring Cleaning? [Infographic]
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Today's Conversation Starters
The Debate Over What Ails Digital Media
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Media focuses on quality content, while Facebook and Google continue to grab direct response market share
Taking Action on Your Customer Data
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Our Marketing&Tech Innovation Summit partner offers insight into the many ways marketers can optimize customer data.
Facebook: Marketers Need to Mobile-optimize Their Video Content
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Facebook is helping marketers develop optimal mobile video content
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Get More Customers - Now
Virtual Event, May 12: Lead-Gen Strategies That Work
Marketers today are increasingly charged with finding and capturing the attention of the right prospects—not just gathering a high volume of leads. Join Direct Marketing News for a one-day virtual conference on strategies marketers can use right now to attract the prospects most likely to become customers. KEYNOTES: Peter Garza, VP, Demand-Gen COE, MedAssets-Precyse; Nick Palmer, Director, ICON Health & Fitness.
Don't Miss This
Ad Budgets Continue the Shift to Digital
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Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.
10 Lessons from Dell's New Executive Director of Global CX
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Direct Marketing News sat down with Erin Walline 90 days into her role and uncovered a few of her secrets for generating prime customer experiences.
Hypewatch: Bots, augmented audio and digital media
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Bots not ready for prime time and other ways hype meets reality in the marketing world this week
Hot Trends, Cool Customers
April 26: CDPs, MadTech and the IoT: The Hottest Data Trends and What They Mean for Marketers
Join this webinar to hear about some of the hottest trends in data-driven marketing so you can separate the hype from reality, and learn how innovative organizations are leveraging all different types of data to bring personalization to a whole new level.
April 28: Driving More Customers From Paid Search in a Mobile-First World
Join search advertising experts from DialogTech and Marin Software to learn proven mobile optimization and attribution strategies digital marketers use to drive more clicks, calls, and customers from AdWords and Bing.
May 17: Capitalizing on Customer Behavior
This webcast will reveal how marketers can harness their marketing cloud to get the behavior data they need, when they need it, and boost interactions and conversions as a result.