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eMarketer Daily Newsletter
About three in four female internet users in Japan say they research things they see on TV at least occasionally via the internet. The youngest women are the ones most likely to do so frequently, and most commonly look up locations like stores, as well as products and services.
 
 
Women in Japan Turn to Web for TV-Inspired Research
 

About three in four female internet users in Japan say they research things they see on TV at least occasionally via the internet. The youngest women are the ones most likely to do so frequently, and most commonly look up locations like stores, as well as products and services. Read Article

 
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eMarketer Podcast: Mobile Messaging

In episode 7 of "Behind the Numbers," hosts Marcus Johnson and Bryan Yeager sit down with eMarketer analysts to discuss US teens and their smartphone habits, what mobile messaging adoption looks like in the US, and how Snapchat is monetizing its growing audience of users with a variety of ad formats.

Read the article.
Snapchat Ad Revenues to Reach Nearly $1 Billion Next Year
 

After weathering criticism of its initial ad offerings, Snapchat is poised for explosive growth in ad revenues in the coming years, according to eMarketer’s first forecast of ad revenues for the social platform. Read Article

 
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Register: Social Ad Effectiveness—Four Things You Need to Know

Social media marketing is now a standard part of brands' digital plan. Join us for a complimentary webinar to learn why companies are latching on to new social networks like Snapchat and what Facebook has done to help show the effectiveness of its ad products—and, in turn, social in general.

Reserve my seat.
What Video Ad Length Is Best on Facebook?
 

It might be easy to assume that the shorter the video ad, the better the completion rate. But maybe things change when it’s on a social platform. According to Q2 data, video ads that were between 30 and 60 seconds long fared better than those of less than 30 seconds on Facebook. Read Article

 
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Three Things to Know About US Teens and YouTube
 

However fickle it seems US teens can be, especially with the number of social media options available, YouTube has been a mainstay among them. One reason for this is YouTube’s vast ecosystem of celebrities and influencers, whom teens are not only entertained by but trust. For many marketers, partnering with these creators is a key route for reaching teen audiences.

 
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Fraud Tolerance May Be Black and White, but Viewability Is a Gray Area
 
Carol Chung, senior vice president and head of media technology at digital advertising agency DigitasLBi, talks about how her agency is grappling with the latest ad quality issues including fraud, viewability and ad blocking.
 
An interview with:
 
Carol Chung
Senior Vice President and Head of Media Technology
DigitasLBi